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Paradise Group
One of the largest Timeshare and holiday ownership Companies in Europe; the Bournemouth-based firm have used our services for 10 years to promote their resorts in Tenerife, Cyprus, Scotland, Switzerland, Austria, Italy and Thailand (Coming 2014).
Requirements
The Paradise Group required copywriting, photography and brochures design support to enable them to communicate to the marketplace and promote sales, via direct mail campaigns and fulfilment information packs, once leads had responded to advertising, developed by specialist Direct Response Advertising Agency Young Phillips Advertising (YPA).
Solution
Working as a support agency to the main advertising agency (YPA), we supplied specialist services in direct mail copywriting, brochure copy, promotional, publicity and brochure photography and design services. After an initial 2 year contract, we then supported the client with additional strategic support services and regularly help them in their campaign planning; working closely with YPA as they plan the media and advertising. The client spends in excess of £1million annually on UK media advertising; mostly display ads within Sunday newspaper colour supplements and specialist travel sections. We also support the advertising and media efforts with a sustained PR campaign, where over the years we have gained them thousands of column inches in media coverage.
Outcome
We have worked with the client for over 16 years and successful support their operations with a range of marketing support services. We also are responsive to their requirements, providing fast turnaround times to run with media campaigns; therefore we are in daily contact with them and their lead-agency YPA. We are currently helping them to plan their entire marketing campaign for a new Thailand resort, which will be marketed in the UK from January 2014.
