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Mobile Media
Mobile Media is the UK's market-leading outdoor mobile advertising contractor. The Bournemouth and London-based Company was established in 1986 and in 2005 became the largest single operator of its kind in Europe; underpinning its market-leading position.
Requirements
Mobile Media has grown through hard-work and acquisition to become the largest single operator of its kind, but has done so without properly exploiting its branding and marketing. Mobile Media is a market-leader, but its market position has not been underpinned by strategic marketing activity or by branding. The Company now wants to look like, act like and behave like a market-leading Company, so it has engaged Cre8ive Wisdom as its brand custodian; tasked with organising and aligning its business goals with a brand-led marketing strategy with a view to securing its position in the market with prominence in the media industry.
Solution
Mobile Media has engaged Cre8ive Wisdom in a three-year strategic branding role, tasked with building Brand Equity, communicating the Company standing and stature and underpinning the robust and aggressive sales growth with joined-up, sustainable and proven brand-led marketing strategies.
Outcome
Responsible for every aspect of the branding, messaging and tactical roll-out of the Company, Cre8ive Wisdom is and continues to be central to operational and strategic business and a key supplier in the delivery of brand-led market communications. During this time, Cre8ive Wisdom will prepare Mobile Media for a key role within the promotional arena connected with the 2012 London Olympics and has recently exploited new and untapped markets within the UK and Europe, with the very first digital ad-vans.
