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Laby Barbara
Lady Barbara is an online ladies apparel and accessories shop, specialising in evening handbags, bags, ceramic hearts that can be personalised and ideal for weddings, scarves, jewellery, knitwear including the latest poncho's and gifts. Lady Barbara aim is to bring a unique and different choice to shoppers, different to the 'usual' gifts and apparel you'll find on the average High Street - and of course, at great, affordable prices!
Requirements
As an existing online shopping brand, Lady Barbara had a good regular customer base but was struggling to reach new customers and to gain much growth in online sales. They required an updated brand and a new CMS-driven e-commerce solution which would reach a wider audience, with support from online marketing and a social media campaign.
Solution
Cre8ive Wisdom was commissioned to update the branding and run the new look and feel through to the new website layout and design. We also developed a bespoke e-commerce engine to run the online shop facility and engaged on a days photo shoot to product consistent imagery across the website, while setting about the product descriptions and full website copywriting.
A social media and online marketing campaign was also developed alongside, in order to promote Lady Barbara to new audiences across Twitter, Facebook and the wider UK-based Internet.
Outcome
Cre8ive Wisdom is continuing to market Lady Barbara and onwardly develop the proposition while growing the online sales revenue and the marketing reach of the Company.
