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HomeGymUK
Dorset-based gym equipment supplier HomeGym specialise in hiring the latest gym equipment into your home for less than the price of an average gym membership. They supply a full range of exercise equipment for hire or sale.
Requirements
HomeGym needed to do several things, after successfully trading for 3 years under the name of Homegym Hire. Firstly, they wanted to re-brand to focus equally on the hire and the direct sales market, secondly, they wanted to develop a branded-range of 'own-label' products, thirdly, to improve their image and positioning online and finally to prepare the newly polished proposition for national franchising.
Solution
Cre8ive Wisdom undertook a strategic and visual re-brand of Homegym Hire to HomeGym and developed an entire range of product brands within the same strong visual styling. This was then rolled out into an innovative CMS-driven website and into collateral elements including presentation materials, advertising, manuals and signage. Cre8ive Wisdom also assisted the owners/managers of the business in preparing for franchising by producing franchise materials and a rounded, brand-led proposition.
Outcome
The entire programme was developed over a 3 month period, with the launch of the website, branding and new advertising style proving instantly successful. Every pre-agreed measurement was then tested and monitored over the next 3 months, to ensure that website traffic, sales and franchise lead targets were all met. HomeGym found their very first franchise partner within this period and are currently continuing to grow nationally. The product branding was also then rolled-out to a complete range of own-brand products, which continue to be recognised in the marketplace.
