To view portfolio examples, please click on the links located in the right-hand column >>>>
Granite Transformations
Based in Lymington, Hampshire, Granite Transformations essentially manufactures and retails replacement work-surfaces and provides kitchen and bathroom make-over’s within a geographical reach within SO and BH postcodes.
Requirements
Granite Transformations has been going from strength to strength, growing its business year on year because of excellence in quality and manufacture of its products, combined with a great price point. However, this growth had created an opportunity for an external agency to take over the local advertising and marketing campaign, while expanding into the realms of PR and social media, freeing the management team to concentrate on operational matters.
Solution
On an on-going retained basis, we provide outsourced strategic marketing support to Granite Transformations. All of the advertising copy and ad campaigns are created, booked and managed by Cre8ive Wisdom, with local PR support for printed and online media. We also run an on-going social media campaign, providing fresh, engaging and original copy, which populates a custom-built blog and feeds many of the social media activities. Direct localised marketing and a range of other strategic marketing services are also provided to the client on an on-going campaign basis.
Outcome
We are still providing the services to Granite Transformations, as they continue to grow as forecast. The Company is now able to expand and grow within the region, knowing that its marketing is being professional managed and its brand recognition is becoming more firmly established within the target local marketplace. We have also been able to save Granite Transformations 10% on their advertising budget from the previous year, while increasing the amount of qualified leads.
