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FinEstAm
FinEstAm is an Anglo-Estonian branded supplier of top quality log homes and Timber-frame buildings to the holiday park industry and direct to the self-build end-user market. With a growing reputation within the UK and Euro-zone market-place and a growing market in Eco-friendly, sustainable housing the Company continues to grow both home and abroad.
Requirements
The client needed everything that a strategic marketing agency could provide from branding, photography, advertising, multiple websites, email campaigns and brochure/promotional collateral to Point-of-sale stands, publicity and an integrated media strategy, encompassing media buying, celebrity endorsement and strategic marketing support.
Solution
In order to cope with such a huge and multi-facetted on-going project, the client started on a project by project path but very quickly reverted to a retainer relationship Cre8ive Wisdom becoming their outsourced marketing and creative department for every aspect of the media and creative support, fused with help, advice and strategic development for the UK market.
Outcome
We have delivered a new website integration plan, updated the lifestyle and product brochures and we also established a strategic alignment and celebrity endorsement on behalf of the client with celebrity interior design and TV presented Anna Ryder Richardson. FinEstAm log homes is a growing brand, which will be featured on UK TV in September 2008 and in other aspects of the media as we plan and co-ordinate their entire strategic and tactical marketing effort.
