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Arterial UK
A leading light in UK-based precision engineering, Arterial UK was established in 2003 and has as its primary goal, the desire to offer its customers a complete service from initial contact to reliable delivery of the highest quality precision products.
Requirements
AEL (Dorset) Ltd wanted to re-brand and engage the global market as Arterial UK. Cre8iveWisdom was engaged as a specialist branding and creative agency to create the new Arterial UK branding, identity and marketing collateral. It was also a requirement to support the communications of the Company services, based on their ethos and approach.
Solution
The branding was developed to capture the fluid and central position that Arterial UK represents in the supply chain of their clients. It also captures the dynamic approach that Arterial has brought to the Precision Engineering industry, a brand statement that is underlined by a visit to their premises or in dealing with them at any level.
Outcome
The new branding was central to the growth that Arterial UK wanted to achieve and underpinned their core business objectives, such as their commitment to a Total Quality Service. The name change and the branding have enabled the marketplace to better understand the business, which is now more closely represented by its branding communications.
