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Academy of Exercise Studies
The Academy of Exercise Studies (www.exercisestudies.co.uk) is a provider of Fitness Industry Education courses. It has been founded as a direct result of a passion for improvement of the Fitness Industry focusing on improving the journey for those embarking on their careers and enhancing the professionalism of staff working in gyms.
Requirements
As experienced trainers and fitness industry professionals, the 3 directors of Academy of Exercise Studies required a striking, conceptual and memorable brand on which to base their training business and some initial elements of branded collateral in order to launch their business.
Solution
The Academy of Exercise Studies engaged Cre8ive Wisdom to develop the branding and the core messaging. Cre8ive Wisdom also advised the management from a strategic marketing point of view as well as developing the branding into some initial marketing materials to assist int he fast spread of the brand proposition.
Outcome
The branding was developed utilising a 3 stage design approach. Thumbnail ideas were then developed into concepts with the client giving feedback and being engaged at key times. The final branding was developed with a device that could then be used within a wider branding environment and elements such as stationery, pop-up display banner and scalable website graphics were then developed and delivered in time for the website launch. The reaction to the brand has been strong and the business has been launched on a firm footing.
