Cre8ive Wisdom creates unique branding for an Indian Events Company
07.11.11
Cre8ive Wisdom was recently commissioned to create a unique new branding for an Indian events company. The brief was to develop a branding that was modern, fresh and unique, while conveying a hint of tradition. Avasara, which is an Indian word meaning event or happening was created as a word in a unique styling based on the concept of mixing hard and soft edges and forms, while inspiration for the purple symbol (which can be used blank or can flag the Company's area of operation) was drawn from traditional henna designs, often used to adorn the body at traditional Indian events and wedding ceremonies.
The branding has been trademarked and is being rolled out in both the UK and Indian 'high society'.
