COMMUNICATIONS
WIRE - JUNE 2008


News Archive - FEB 2008 MAR 2008 APR 2008 MAY 2008

Cre8ive Wisdom engaged to help Remploy with strategic branding

20.06.2008

Backlit Mobile MediaCre8ive Wisdom has begun to deliver a series of workshops to Remploy; tasked with a range of strategic branding and focused marketing objectives.

The first of a series of group Campaign Workshops took place at Remploy Oldham in mid-june 2008; with several more workshops and strategic sessions scheduled during June, July & August.

The Campaign Workshops have been designed to help and guide the group of stakeholders through a series of important strategic marketing and branding decisions. The process draws on group facilitation techniques and Multi-criteria Decision Analysis (MCDA) as developed by the London School of Economics. These proven techniques are blended with marketing and branding knowledge from the workshop facilitator; Cre8ive Wisdom Company Wiseguy, Neil Armstrong.

For more information about our strategic marketing & branding services or about our specialist strategic Campaign Workshops, call us on 0845 094 9948 or email us now.


Cre8ive Wisdom designs the UK's first High Definition mobile billboard

08.06.2008

Backlit Mobile MediaCre8ive Wisdom has designed the UK's very first High Definition mobile billboard advert for client Mobile Media.

The advert is the very first of its kind; being a 48-sheet billboard-sized ad (20ft x 10ft) produced and printed at 320dpi to show the potential of High Definition print to the outdoor media market.

The advert, which has been produced and displayed on a Mobile Media back-lit 48-sheet advan features a concept which compares standard billboard advert reproduction (120dpi) to the new High Definition print technology at 320dpi - with print so clear that even the smallest of detail and text can be displayed at impactful and clear resolution.

“The mechanics of putting together this type of large-format advert were challenging; but as we move forward with new technology and techniques, this type of billboard will become the standard, so obviously we're very pleased to be involved in the project right from the conception”, said Company Wiseguy Neil Armstrong.

For more information about our High definition billboard services or about our other leading-edge advertising services, call us on 0845 094 9948 or email us now.


Cre8ive Wisdom billboard designs for Mobile Media showcased at Dorset Business Awards launch

05.06.2008

Backlit Mobile MediaCre8ive Wisdom has produced a series of billboard designs and
large-format display panels for client
Mobile Media which have been showcased at the launch of the
Dorset Business Awards.

The 48-sheet billboard adverts were produced to support the East Dorset launch of the Dorset Business Awards; sponsored by Mobile Media.

The advan concepts supported the launch, while advertising the both Mobile Media and Dorset Business.

The first concepts were displayed as guests arrived at the launch, which took place at Les Bouviers Restaurant With Rooms on Arrowsmith Road, Wimborne. As guests left the event, another set of advertising concepts supported the aims of the launch still further.

For more information about our advertising services, call us on 0845 094 9948 or email us now.