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Cre8ive Wisdom supports Leggett & Platt Adjustable beds at the interiors 2010 exhibition |
24.01.2010 Cre8ive Wisdom has supported its Fortune 500 client Leggett & Platt, by organising and enabling it to exhibit at the interiors 2010 show at Birmingham NEC, (24-27 Jan 2010) as part of its on-going strategic client relationship, with the World's largest manufacturer of adjustable beds.
Cre8ive Wisdom handled the organisation and logistics for Leggett & Platt's attendance at the show, while also designing the 11.m x 5m exhibition stand, including an additional 'executive wave' brochure display stand, DVD presentation and pre, during and post event PR. Cre8ive Wisdom also coordinated the installation of the exhibition stand, which was constructed using interlocking vinyl banner stands, so that a traditional 'shell scheme' was not required. The savings made by this approach meant that all promotional and strategic marketing aspects of the exhibition attendance and were handled within a budget that would normally just cover the hire of the shell scheme for the four day exhibition. This approach also has the unique advantage that the stand can be re-used in future events and re-sized in a number of ways, while retaining the core visual branding and .keeping future exhibition costs to a minimum at the same time as retaining maximum impact and flexibility. Company WiseGuy Neil Armstrong said "The costs of exhibiting at any show or exhibition are usually costly enough just for the rental of the space you take up. Add to that the cost of a shell scheme to essentially give you a basic walls and carpeted floor and the costs more than double. Exhibitors then still need to think about electricity, display graphics and furniture on top of that, which again, adds sometimes prohibitive costs into the equation." Company WiseGuy Neil Armstrong went onto explain, "The solution that we came up with here, enabled the client to attend the show and create impact for a much more palatable price, allowing additional budgets to be made available for other important aspects of any show attendance, such as PR and promotional elements. We are utilising a similar plan for another client in April this year at a European exhibition and will again be supporting Leggett & Platt at a specialist sleep show in September 2010." If you would like to see how much you could save from the costs of exhibiting at your next show,call us on 0845 094 9948 or email us now
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Cre8ive Wisdom expands into 2010 |
04.01.2010
To that end, a new role has been identified for a client-facing Account Executive with PR experience to join a growing strategic marketing and creative agency in Bournemouth. The ideal applicant will be a confident, quick learner with a strong grasp of how the internet and public relations complement each other, a keen interest in learning a full range of marketing techniques and the ability to work to deadlines. Knowledge of social media and how it can benefit our clients is a bonus. Strong writing and verbal communication skills are extremely important as is the ability to communicate with members of the media in a clear, competent and persuasive way. It is essential that you have previous PR experience (ideally at least 1-2 years). Due to the nature of the role, it is essential that you have your own transport as some travelling to client sites is expected. Duties include: • The mechanics of PR including planning, research, writing press releases, liaising with journalists (via phone, email and in person), campaign administration & reporting • Collating and circulating client/project press coverage generated • Supporting the strategic marketing lead in client-related PR & Marketing tasks • Attending meetings with clients and attending networking events on behalf of the agency as and when required • Planning, organising, attending and hosting client events and/or exhibitions to ensure maximum publicity • Liaising with colleagues, suppliers, freelancers & media representatives • Social networking responsibilities and web content generation on behalf of clients & the agency including blogging, Twitter, Linked-in etc • Supporting the strategic lead in the servicing of a portfolio of retained client accounts and projects • Liaising consistently with management and colleagues to ensure that the team is informed of client related issues, successes & opportunities • When required, attending monthly client update/planning meetings, taking notes during the meeting and assisting in the drafting of resulting contact reports • Adding all client related activities undertaken to monthly client activity reports • Supporting all client campaigns and marketing activities as directed by the agency management In the first instance please apply via email to Ralphie including your CV and salary expectations to: ralphie@cre8ivewisdom.com
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Cre8ive Wisdom client news - Avis CutmoreSolicitors to become MJP LAW |
04.01.2010
Customers of Avis Cutmore had already been made aware of the change, which will see the signage at the Avis Cutmore office on Wimborne Road, Kinson, being re-branded in line with the Martin Pate, Principal Solicitor at MJP LAW is keen to point out that the changes are simply cosmetic, with the ethos and expertise already associated with the Avis Cutmore Martin Pate says “There is no change to the Avis Cutmore staff or their admirable dedication to the service of their customers. The withdrawal of the Avis Cutmore name is a practical step towards building a ‘refreshingly straightforward’ and recognisable local branding, that embodies Martin Pate added “All deeds and wills held at the Kinson Office will remain in situ and the Kinson office will continue to serve the local community with expert legal advice and action, at an agreed cost and in an approachable, jargon-free way that puts customer needs first”. Editors Notes |
Cre8ive 