01.04.2010
Cre8ive Wisdom is looking forward to an extremely busy April, which see's the culmination of the first European support project on behalf of its client Conquip Industrial.
The first campaign, which features a series of coordinated electronic and printed communications, adverts and industry-focused public relations, is well underway; leading to the Company exhibiting at Bauma 2010, one of the largest Construction Industry exhibitions in the World, taking place 19-25 April 2010 in Munich, Germany.
As well as coordinating Conquip’s attendance at the exhibition, Cre8ive Wisdom has also designed the exhibition stand and expanded the branding into character development, with the ‘Conquip-Man’ character (pictured here) appearing as part of the European brand messaging and at Bauma in the form of a USB Stick, featured on a promotional coaster and as a 2 meter-tall inflatable character.
Cre8ive Wisdom Company WiseGuy Neil Armstrong explained “The campaign began last year with European ‘on-the-ground’ market research, from which we then developed the approach and concept. Although the Conquip brand is already a major player within the UK market, its forward movement into mainland Europe required a well-planned and coordinated campaign.”
Neil went on to say “The development of the Conquip character has been a lot of fun, but it owes its creation to strategic planning, developed with the client and is only a small part of an entire concept, which will be rolled out globally on behalf of the client, over the next three years.”
Cre8ive Wisdom continues to support Conquip into the future, with several other industry-focused campaigns planned over the coming years.
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